WINE INDUSTRY PUBLICATIONS

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  • Understanding Wine Demographics in a Down Market

    Review of the Industry: Understanding Wine Demographics in a Down Market

    by Barbara Insel

    Wine Business Monthly, February 2009

    The wine industry needs to broaden its market to reach beyond core consumers.

  • The Economic Impact of Wine in Grapes in Napa County 2008
  • The U.S. Wine Industry

    Focus on Industries & Markets - The U.S. Wine Industry
    by Barbara Insel

    Business Economics, January 2008

    In this issue’s Focus on Industries and Markets, Barbara Insel describes the complexities and challenges of the U.S. wine industry—an industry built on “agriculture and fashion, chemistry and passion, tradition and capital.” She also describes how economic analysis can contribute to making firms in this industry more effective.

  • "Who Buys Wine Direct?"

    Who Buys Wine Direct?
    by Barbara Insel

    Wine Business Monthly, July 2008

    In depth analysis of the current state of Direct-to-Consumer sales.