A Look Back at 2008 by Liza B. Zimmerman


FEW YEARS HAVE SEEN the economic ups and downs of last year. While many executives in the wine business believe the industry has been somewhat insulated, there was no saving any sector completely last year from the ravages of the economy. Volume has stayed steady while total wine spending has lessened and skewed heavily to the off-premise sector. However, that’s only part of the picture. This story looks at the many ways in which the wine market is evolving, according to top marketing executives and recent data.